| Presented
by Phil Russell
Most
mid-size and larger organizations acknowledge the importance
of having a coherent Internet communications strategy —
be it marketing centric or customer service focused.
However, few organizations have become truly Internet savvy—unable
to create a profitable business strategy for the Internet—leading
to increased revenue acquisition, increased productivity and
decreased operational costs.
Most organizations are not like Amazon.com™, in that
their business models are not based on E-commerce. But rather,
the majority of organizations are selling into situations
that more complex, more customized and typically require human
interaction to sell successfully. This workshop will highlight
many non-E-commerce methods to exploit the Internet and provide
concrete examples of how other companies are achieving attractive
returns-on-investment.
Moreover, this workshop reveals best-practices related to
Internet-based marketing, sales and customer service. It concludes
with a practical exercise in drafting a personalized Internet
strategy plan by each participating organization team representing
marketing/sales and technical support. |
| Who
Should Attend:
Marketing
and/or sales managers; MIS managers; webmasters will find
this workshop most helpful in leading their respective organizations
to a successful web presence. Participants are invited to
bring a technical staff member on day two free of charge.
You
Will Learn:
- To
identify customer-service strategies that lead to bottom-line
results.
Faculty
Phil
Russell
leads ViewSource, Inc. as its chief executive ensuring that
View Source Media’s orientation is focused squarely
on keeping pace with technical innovation. He is well versed
in business analysis and able to easily translate clients’
business requirements into optimal solutions in accordance
with structured methodologies such as Microsoft’s Solutions
Framework.
He began his career working on some of the web’s early
E-commerce initiatives as a programmer. He is a Microsoft
Certified Professional and is well versed in internet programming
and design. Over the years, as Phil continued to immerse himself
in the evolving best practices of web development, content
management and internet marketing, he evolved into a subject
matter expert.
|
Seminar
Content:
You
will create:
- An
individualized internet marketing strategy
Marketing/Sales
Management Will Learn"
-
Internet marketing fundamentals: What is a web
presence? the browser wars, search engines, directories,
E-mail (spam avoidance), banner ads, rich media, press releases,
newsletters, RSS feeds, Podcasting, Blogs.
-
Internet marketing progression… crawl, walk, run.
- One-to-one
marketing via the Web
- Integrating
print and online advertising
- Exploiting
the internet beyond a brochure for the
middle-market
-
Projecting and deriving return on investment
- 100%
accountability using analytics methods and tools •
Planning and budgeting for internet marketing
Manager/Webmaster
Will Learn:
- How
to evaluate your current web presence
-
To translate business requirements for internet marketing
into functional specifications
-
Web architecture 101
-
Search Engine Optimization and Marketing Strategies
-
Web Site Content Management
- e-Business
practicalities for the middle-market
-
Web Site Analytics
-
Vendor screening, writing requests for proposal and
vendor selection.
Fee
- $795.00 |
